Started reading The Googlization of Everything (And Why We Should Worry) by Siva Vaidhyanathan. The first few sections feel redundant. But the author's insistence may be justified.Google earned immense popularity with its reliable search engine, and many tech news devotees appreciate the company's political and market identity. For these reasons, the author must first convince his audience that his concerns are valid and healthy, not hasty or ill-informed. But in his prose we see him walk a fine line; because Google is so popular and Vaidhyanathan doesn't want to alienate readers, he quickly denies having any intent to brand Google either good or bad. But in announcing his advocacy of regulation, possible legal action and ethical inquiries, the author and his subject come into opposition. And Vaidhyanathan does not sound like the reluctant harbinger of trouble he purports to be.
So far the book reads like an expose posing as an institutional analysis by an academic. I'm not against reading either of those books. And it's early still, so my impressions could change.
