Friday, December 02, 2011

Adult contemporary

Recently the New York Magazine article "Indie Grown-Ups: Are Wilco and Feist our adult contemporary music?" turned a critical eye on a few prominent indie rock artists, describing, for example, Feist's recent album as merely "gusty singsong melodies about finding clarity by the oceanside delivered over cozy acoustic arrangement". The author's larger point was this:
These acts, intentionally or not, have won; they’ve taken a lower-sales, lower-budget version of the type of trip Sting once took, from a post-punk upstart to an adult staple.
Later he indicts labels for having aided and abetted this trend, grooming innocuous sounds from the likes of Feist, Wilco, Radiohead, and Bon Iver to create a new generation's equivalent of adult contemporary.

Although written in response to a different New York Magazine article, The AV Club piece "What makes music boring?" reinterprets this critique by distilling and elaborating on the "cozy" quality described above, this time using the language of boredom:
In a sense, all music is boring. The same, however, can’t be said about “boring” music. “Boring” is its own genre. It is a code word that instantly conjures artists with clearly definable attributes. “Boring” music is slow to mid-tempo, mellow, melodic, pretty in a melancholy way, catchy, poppy, and rooted in traditional forms. It is popular (or popular-ish). It is tasteful, well-played, and meticulously produced. (Or it might sound like it was recorded in somebody’s bedroom under the influence of weed and Sega Genesis.) It is “easy to like”—or more specifically, “easy for white people to like” (“white people” being a sub-group of white people singled out by other white people). It is critically acclaimed (perhaps the most critically acclaimed music there is), and yet music critics relish taking “boring” musical artists down a peg more than any other kind of artist.
This critique to me seems easy to argue, which is to say I don't disagree. But it just isn't particularly insightful. Both articles essentially make this analogy:
  • Adult Contemporary is to pop music genres as Feist is to indie music.
This analogy extends easily:
  • Adult Contemporary is to pop music genres as Poison is to glam metal/hard rock.
It can even extend to other discussions:
  • Adult Contemporary is to pop music genres as scones are to sweets.
And the articles aren't more controversial because they take on indie music--indie music has no exclusive claim to coolness. My comment on glam metal and scones means more. It took more imagination.

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