About losing heroes

According to a piece of crap Forbes article,

If Hulk’s successful turnaround continues, Gitter says Marvel “will spin him off to a stand-alone program next year,” supported by a big budget franchise movie in 2015. The entertainment studio is also exploring ways to promote Hulk as a “corporate icon,” similar to MetLife’s usage of Peanuts’ Snoopy, where The Hulk’s image conveys a message about channeling strength to overcome workplace challenges.

Great.