President Obama's State of the Union address, January 24, 2012

President Obama put a lot on our plate with this SOTU speech. The highlights were (1) the forceful, almost impassioned delivery early in the speech, during his invocation of the optimism and teamwork of America's post-war years, and (2) his pointed remarks at his rivals, including the following:

• "But I intend to fight obstruction with action, and I will oppose any effort to return to the very same policies that brought on this economic crisis in the first place."

• "Now, you can call this class warfare all you want. But asking a billionaire to pay at least as much as his secretary in taxes? Most Americans would call that common sense."

• "The greatest blow to confidence in our economy last year didn't come from events beyond our control. It came from a debate in Washington over whether the United States would pay its bills or not. Who benefited from that fiasco?"

• "The differences in this chamber may be too deep right now to pass a comprehensive plan to fight climate change. But there's no reason why Congress shouldn't at least set a clean energy standard that creates a market for innovation. So far, you haven't acted. Well tonight, I will."

The themes were Destiny and Teamwork and Fairness, all of which he anchored in the nation's past accomplishments. Since becoming President, Obama has summoned the past time and again in his speeches, which serves multiple ends: (1) this situates himself within American history, minimizing the foreignness and otherness attributed to him by his detractors; (2) the past offers comfort, the future is scary and unknown; (3) the past is a canvas on which he can depict values he wants to promote and call on; (4) the past also inspires confidence in our ability to achieve (largely through living and acting on the aforementioned values). In 2008, of course, he encouraged us to look ahead and, using the language of transformation to make himself a change agent in our eyes. No more of that.

Anyway, the play-by-play:

1. President Obama opened by acknowledging military troops and the end of full engagement in Iraq; this also drew attention to his foreign policy success. Then, the first major theme: the military is exemplary, he said, because of their teamwork. He then invoked the optimism of America's post-war years, framing that generation's successes as a product of teamwork. Here he also introduced the concept of fairness, coupled by a reference to the income gap.
2. But he left this theme for a while as he hit a litany of program initiatives: manufacturing, high tech, job training, education, higher education tuition, immigration, gender equality, and small, new businesses. This allowed him to say at least one thing that resonates with almost every listener in the audience. Here he also appeared ambitious, confident in himself and in the country's ability to meet any challenge. Optimism is key. However, he also risked losing the momentum he built early, leaving his audience restless and overwhelmed--a feeling that may ultimately have left them underwhelmed.
3. Next, his major policy points: on energy, he touted an "all of the above" strategy; for infrastructure, he recalled America's greatest engineering achievements (Hoover dam), using them as inspiration for the troubled construction industry; he endorsed a mortgage relief plan and stronger financial regulations, mentioning the consumer watchdog he recently appointed; then on to tax policy where the hook was his "Buffet Rule", essentially providing some tax relief to lower income brackets and raising taxes for the very wealthy.
4. Although by now he'd probably already cowed, wowed, or disgusted you, depending on your POV, he here switched gears by almost launching into his Republican rivals. But before it registered, before he risked attracting the pundits' criticism for being overly-partisan, he generalized the problem of government intransigence, offering support for an insider trading ban tailored to members of Congress. He then chastised Congress for doing nothing before, almost in the same breath, appealing to Conservatives by touting his policy initiatives that encourage "competition", less regulation, and streamlined government.
5. Finally, he returned to foreign policy, fashioning his conclusion out of the military strike on bin Laden, the bi-partisan Executive team that ordered it, and the American flag given to him by the soldiers who carried out the mission.

Teamwork and cooperation have remained themes in his speeches as stratagems for contrasting himself with the partisanship of his rivals. Selling these themes has not gotten easier, however; Americans are used to self-identifying as independent, as individuals.